Event Planner Venue in San Francisco.
Built for the experienced event planner. In-house A/V, single-point venue staffing, multi-day buyout flexibility, and the back-of-house your team actually needs to run a multi-act program. 412 Broadway, San Francisco.
- 12,422Square feet
- 400Maximum capacity
- 130Seated dining
- 11HD displays
Built for event planners
Venue 412 is set up to be a working venue for event planners. Production, catering, bar, and back-of-house run through one venue team that coordinates with the planner — not three separate vendors the planner has to manage. The two-level format means planners can run a keynote and a VIP hold simultaneously without renting a second space. The multi-day buyout option means there's real build-in and rehearsal time for brand activations, product launches, and gala-format events. Most event planners we work with in San Francisco book at least one walkthrough before sending a formal proposal to a client.
Why event planners book here.
A/V is included, not a separate vendor
The full production package — PA, lighting rig, video matrix, wireless mics, DJ booth — is part of the venue rental. Event planners don't sub-contract a third-party A/V house, source equipment rentals, or coordinate a separate load-in for production gear. One vendor list line item instead of three.
Single point of contact for catering and bar
The on-site commercial kitchen and bar program operate through the venue. Event planners run F&B coordination through one team rather than juggling a kitchen rental, a separate bar service, and a separate caterer. For planners who already have a caterer relationship, the venue accepts approved outside catering with a facility fee.
Two levels, two simultaneous programs
The mezzanine is acoustically separated with its own audio zone — planners can run a keynote downstairs while a press hold or VIP reception runs upstairs without bleed. Hard to find in San Francisco event venues at this footprint, and a regular configuration request from corporate event planners producing multi-act programs.
Multi-day buyouts and build-in time
The venue supports multi-day takeovers with planner-led build-in, rehearsal, and load-out windows. For brand activations, product launches, and gala formats that need a production day before doors, the schedule accommodates planner timing.
Walkable from FiDi hotels
412 Broadway sits four blocks from the FiDi hotel cluster (Ritz-Carlton, Four Seasons, Le Méridien, Omni, Palace). For event planners producing out-of-town corporate events, attendees walk to the venue from their hotels in under ten minutes. No rideshare coordination required for a standard daytime program.
Back-of-house event planners actually need
Two private dressing rooms, an artist green room, four unisex restrooms, coat check, and side-entry load-in. The back-of-house is sized for multi-act programs — talent, sponsors, executive principals, and crew can all have a dedicated room without rotating through the same space.
Main Floor.
Open footprint with the bar at the back wall, dance floor at the center, and bottle service banquettes around the perimeter. Event planners reconfigure the space for keynote staging, runway, reception flow, dance-floor buyouts, and demo bays without removing fixed elements. Hardwood floor throughout. The dual LED panel walls flank the stage area for synchronized brand content or runway visuals.
- · 70-person seated dining capacity
- · ~40–50 ft runway length (configurable)
- · Full bar with backlit illuminated front
- · Bottle service banquettes around perimeter
- · Dual LED panel walls + lighting truss
Mezzanine.
Upper level with dining tables, lounge seating clusters, and a glass railing overlooking the main floor. Acoustically separated with its own audio zone — event planners use the mezzanine as a ceremony space, seated dinner room, press hold, VIP reception, or executive offsite without competing with whatever the main floor is hosting. Sightlines to the runway or stage on the main floor are unobstructed.
- · 60-person seated dining capacity
- · Independent audio zone
- · Glass railing with full sightlines below
- · Round dining tables and lounge clusters
- · Wine display wall
Configurations for event planners.
- Standing reception (full buyout)
- 400
- Seated dining (both levels)
- 130
- Seated dining (main floor only)
- 70
- Seated dining (mezzanine only)
- 60
- Cocktail reception with food stations
- 300
- Theater-style seating
- 250
Event planners regularly book reception, mixed-format, and partial-buyout configurations between these reference numbers. Headcount limits are set by the City of San Francisco occupancy permit (400 max).
A/V package included.
The full production package is part of the venue rental. Event planners don't sub-contract a third-party A/V vendor, source equipment rentals, or coordinate a separate production load-in unless the event has unusual technical requirements. One less vendor on the planner's budget line, one fewer coordination meeting on the planner's calendar.
Sound
- · Professional PA system, two independent audio zones (main floor and mezzanine)
- · Wireless microphone kit (handheld and lavalier) — included for planner programs
- · Audio control via Pioneer DJ booth
Lighting
- · Martin Atomic 3000 strobes
- · Chauvet COLORband wash fixtures
- · ADJ Vizi Beam moving heads
- · Hog 4 PC light control system — fully programmable for planner-led cues
Video
- · Knox video matrix routing to eleven HD displays throughout the venue
- · Synchronized content distribution across all displays or zone-specific routing
- · Accepts external feeds for keynote playback or live broadcast
DJ booth
- · Pioneer CDJ players
- · Numark controller
- · Dual lighting and audio monitors
- · Drop-in support for outside DJs the planner brings in
Catering & bar — your call.
In-house catering through the commercial kitchen is available for event planners who want one team coordinating F&B end-to-end. Outside catering is also permitted from an approved vendor list (facility fee may apply) — built for the planner who has a long-standing caterer relationship and wants to bring them in. The bar program and beverage service are operated by venue staff for every event, regardless of catering choice.
Service formats
- · Plated multi-course dining
- · Family-style
- · Buffet and stationed reception
- · Passed hors d'oeuvres
- · Late-night bites and cake service
Bar
- · 2 full bars with bartending team
- · Unlimited satellite bars for larger events
- · Full liquor with custom cocktail menu development
- · Curated wine list and bottle service program
- · Non-alcoholic and zero-proof options
Amenities event planners need.
Back-of-house sized for multi-act programs. Talent, sponsors, executive principals, and crew can each have a dedicated room without rotating through the same space. The same setup that works for a 400-person product launch works for an intimate gala dinner with talent on-site.
- Private dressing rooms
- 2
- Artist green room
- 1
- Coat check
- Yes
- Unisex restrooms
- 4
- Loading access
- Side entry
- Security staffing
- Can be provided
Logistics.
Event planners producing out-of-town corporate events appreciate the FiDi hotel proximity. The walkable distance eliminates the rideshare-coordination line item from most planner budgets.
Address
412 BroadwaySan Francisco, CA 94133
Hotels nearby
- · Ritz-Carlton - 0.6 mi
- · Four Seasons - 0.7 mi
- · Le Méridien - 0.6 mi
- · Omni - 0.7 mi
- · Palace - 0.8 mi
Transit
- · BART/Muni Montgomery. 8 min walk
- · Muni bus lines on Broadway and Columbus
- · Rideshare drop-off at the front entrance
Vendor load-in
- · Multiple paid lots within two blocks
- · Rear load-in access for planner-coordinated vendors
- · Curbside drop-off on Broadway
Operating hours
- · Alcohol service until 2:00 AM
- · Build-in windows for multi-day buyouts
- · Daytime, weekday, and weekend slots available
Lead time
- · Availability varies — planners get a same-day check
- · Expedited requests accommodated where possible
- · Shorter timelines often possible Sun–Thu
What's included vs add-on.
For event planners building line-item budgets, here's the split between what's in the venue rental and what's available as a separately-billed add-on. Most planners we work with build proposals using the included list as the venue line and the add-on list as separately-scoped budget items.
Included with rental
- Complete A/V package: PA, lighting rig, video matrix, wireless mics, DJ booth — no external A/V vendor coordination required from the planner
- Single-point venue staffing: one team coordinating bar, kitchen, A/V, and floor service through the planner
- In-house catering through the commercial kitchen
- Bar program with full liquor service
- Coat check, dressing rooms, green room, restrooms
Available as add-on
- Uber Transportation Package — an exclusive partnership offering significant guest-ride discounts to and from the venue, billed through the event package and useful for planners coordinating logistics across a hotel cluster
- Outside catering from an approved vendor list (facility fee may apply) — for planners with existing catering relationships
- Custom lighting design and programming, including planner-supplied cue sheets
- Live entertainment, performers, or guest DJs that the planner books
- Multi-day buyouts with build-in and rehearsal time
- Late-night extensions past 2:00 AM (alcohol service ends at 2:00 AM)
- Branded environment build-outs and set construction
Schedule a walkthrough.
The fastest way to get event planners the information they need to build a client proposal is an in-person walkthrough. Submit the form below with your event window and we'll come back within one business day with availability, walkthrough times, and the specific configurations that fit the program.
Tell Us About Your Event.
We'll get back within one business day with availability and pricing.
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